From Lebron James, Kobe Bryant and Floyd Mayweather Jr to Derek Hough and Cristiano Ronaldo, athletes around the world have started a trend — and that trend is Cryotherapy. From reducing down-time for recovery, to jump-starting the injury healing process and allowing athletes to get back to 100% as quickly and efficiently as possible — Cryotherapy has taken the sports world by storm. A slow and painful recovery process which used to include 30 minute ice baths and cold compression applications has become replaced by the quick and easy process of cryotherapy, which takes only 3 minutes. Not only is cryotherapy more effective in healing and recovering muscle, tendon, ligament and soft tissue strength, but it also carries numerous other benefits: improving circulation, energy supplementation and improved skin & hair health. It is no wonder that superstar basketball player Lebron James swears by it, describing it as “amazing”.